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Frequently Asked Questions
What is Project Mayhem?
Project Mayhem is a comprehensive ecosystem focused on supporting Mayhem gyms, owners, coaches, and aspiring coaches. We’ve identified a gap in the fitness ecosystem and aim to provide value through over a decade of expertise, a world-class team, and current and future partners.
We are evolving from our current offerings (basic gym programming) to a tiered model for our gyms. This includes a collective (Tier 2) that provides resources, such as educational content, tools, and value-added benefits from the Mayhem team and other subject matter experts (SMEs). Gyms will gain access to unique SMEs and opportunities to attend events at Mayhem HQ, such as the Mayhem Gym Development Weekend.
How do I join?
To get started, join our waitlist for the launch in early 2026 via our QR code or link. Your first step is to sign up for a trial of Mayhem gym programming (Tier 1) now ($129/month or $1,299/year for core programming). For higher tiers, look out for invitations to beta groups or events like the Mayhem Owner Development Weekend in December.
Do I have to be a Mayhem Athlete?
No. Project Mayhem is designed for gym owners, coaches, and individuals aspiring to coach, not just individual athletes. It’s about building and supporting the gym ecosystem with resources, education, tools, and a tight-knit community. Athletes can benefit indirectly through improved gyms, better coaching, and opportunities to coach or own gyms.
I’m already a Mayhem Gym. Does this mean I need to make changes? I love the product as is.
No changes are required. The current offering (Tier 1) is here to stay.
Why are you hesitant to say you’re going head-to-head with CrossFit HQ?
Because that’s not our goal, nor is it an accurate reflection of what we’re building. Our focus is on shaping a future for Mayhem that delivers long-term value for the people we serve—our athletes, partners, coaches, and broader community. This vision is grounded in strategic planning, not competition.
Mayhem was born within the CrossFit ecosystem, and ideally, we’d like to see our vision thrive alongside and within it. This isn’t a reaction or rebellion—it’s a roadmap we believe in, built on our learnings, the people we serve, and the opportunities we see to provide value.
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