The Mayhem What?
The Mayhem 4.40 Challenge is a 40-day journey designed to push you beyond your limits and bring real growth into every area of your life. For each of the 40 days, you’ll commit to four pillars – Faith, Family, Fitness, and Service – taking action across all of them daily. This isn’t just about fitness or hitting goals; it’s about building habits and character that will last long after these 40 days.
THE 4 PILLARS
Each pillar is a crucial component of living the Mayhem life.
Here’s what you’ll be committing to each day:
Faith
Find strength and resilience through daily moments of reflection, prayer, or meditation. Faith is your foundation.
Family
Dedicate time to connect deeply with family or close friends. Build bonds that withstand the test of time.
Fitness
Push yourself physically with daily Mayhem workouts. Fitness is more than exercise—it’s a commitment to challenge your body and mind.
Service
Make a difference with purposeful acts of kindness. Service connects you to a purpose greater than yourself.
Each day, you’ll complete one action for each pillar, building discipline and character through intentional action.
A transformative experience that gives you:
- Mental Resilience – Strengthen your inner resolve with daily practices that keep you grounded and focused.
- Stronger Connections – Build meaningful relationships by committing to quality time with family and loved ones.
- Enhanced Physical Fitness – Elevate your health with a consistent fitness routine designed to push your limits.
- A Purpose-Driven Life – Experience the fulfillment of giving back and making an impact through service.
The Rewards
The Mayhem 4.40 Challenge isn’t just about personal growth – it’s also about rewards that fuel your journey.
Grand Prize
Complete all 40 days with full commitment, and you’ll be eligible for the grand prize.
Weekly Prizes
Each Friday, complete the “Mayhem 4.40 Challenge Workout” to enter a drawing for sponsored prizes, including Mayhem apparel and more.
Exclusive Discounts
Enjoy special discounts on gear throughout the challenge, with resources designed to keep you focused and motivated.
NEW FOR 2026
Mayhem 4.40 Journal
The Mayhem 4.40 Journal is a 40-day guided journal built to develop discipline, purpose, and character through daily action in Faith, Family, Fitness, and Service. Each day includes a devotional with scripture, space to journal, track movement or workouts, prioritize family time, and practice service.
Follow along with the official Mayhem 4.40 Challenge in the Mayhem Athlete app from January 5th–February 13th for daily prizes and a grand prize—a SISU sauna and cold plunge valued over $12,000, plus giveaways from Rogue, YETI, Mayhem, MTN OPS, Airwaav, VivoBarefoot, and Dollamur.
Or complete the challenge any time of the year. The Mayhem 4.40 Journal is more than a challenge—it’s a tool for lasting transformation.
The Mayhem 4.40 Challenge kicks off January 5th
Get ready to push your limits. Join the challenge and start building a life that’s grounded in Faith, Family, Fitness, and Service.
